How To Use Social Media Influencers To Have A Big Album Release

How can you be sure your music gets out to the public for people to download? Why not use social media influencers for your big album release? Social media influencers are those people who have taken their story and creativity to social media. They may have taken their fitness journey, music journey, or other creative journey to social media and have received millions of followers. Now that they have this large following, their word holds a lot of weight.

They have millions of followers who trust their word. Those millions of followers trust the social media influencers if they endorse a product. So why not connect with a social media influencer to promote your new hip hop album release, or your new instrumental album release?

Because social media influencers are so popular, and their word carries a lot of weight, it is not very likely that a social media influencer will promote your album for nothing, unless they are good friends with you, or owe you a favor. Here are a couple of things that may help get a social media influencer to promote your new album release:

• Money talks - Many social media influencers demand a seven-figure payment for endorsing big companies and their products. You may not be able to pay an influencer seven figures for one album release, so offering a percentage of your sales either for a certain time, or indefinitely.
• Create a promotional code for the influencer to post so you know how many people are downloading your album as a result of the influencer.
• Iron sharpens iron - try to network with social media influencers whose niche is like yours, and whose followers represent your target audience.
• Do not look for a fitness influencer if you are releasing your album. Unless you are advertising your music for working out, you want the influencer to be one that already promotes music.
• If you are an artist, look for an influencer who may want to collaborate with you on your next project.

By connecting with a social media influencer for your new album release, you will drastically increase your exposure to your target audience, which will in turn make your release even more successful.