How This Artist Gets 1,595,094 Monthly Spotify Listeners Using ABR Strategies

1. Obviously, we are not saying these results will happen for everyone! BUT… we are saying that if you follow these principles you will likely be much better off than you were before.
2. This is a long-term strategy. Not a get-rich-quick system. Although with music, at any point you could indeed get rich off a single (or collection of singles) gaining significant traction. But you don’t put all your chips into going viral. Instead, you use consistent, smart marketing strategies and IF you go viral, it’s just an added bonus.
3. Kid Travis makes AMAZING music. We are not taking full credit in any way for his success. However, we were proud to be part of it!

Genre: R&B/Pop

We began working with Kid Travis years ago. He’s an extremely talented artist from Pennsylvania, and he already had a solid YouTube audience when we started with him.

However, his presence on IG was not as active and his Spotify numbers were not as robust as today either.

We put together plans on Spotify and IG to drive consistent growth.

By looking at the stats on loudandclear.byspotify.com, you can see Kid Travis’s numbers are easily in the top 1% of all artists on the platform, and his top performing record ‘Strawberry Skies’ continues to amass millions of streams per year.

• Over 56,000 IG Followers

1. Attention Based Releases (ABR): It’s no secret that people have short attention spans these days. In fact, some of you are having trouble making it through a 5 minute article here (kidding… kidding… slightly). Kid Travis typically releases one song every week in order to account for this and it’s brilliant! And with the AI songwriting tools we have today, every artist can do this. Either spend $500-$1,000 making a home studio or use A.I. vocals to get the job done. Like it or not, it’s a game of consistent releases AND consistent promotion (paid and free). If you’re not doing these there is no reason that some A.I. artists funded by record labels won’t drown out your music career.
2. Spotify algorithm: When you release one single per week consistently for years, those followers really start to build up. Now, whenever Kid Travis releases a song he gets instant boosts from Release Radar and Discover weekly. Combine that with other playlisting campaigns and you’ve got a long term recipe for success

• IG Story & Video ads: The videos don’t have to be fancy! The most important things are the song & the ad copy (headline in the video and the description). This is why a good copywriter is irreplaceable. We advised Kid Travis on the videos we needed from him then put our expertise into the ad copy, formatting, and campaign building. Check out our video below for a more in-depth view.

• Paid traffic can lead to free traffic when you execute your plan well.
• If you’re going to spend money on IG, TikTok, FB ads, etc., then you may as well have them optimized. Even if you only run ads with us for a month or two, you’ll be way better off in the long term because you’ll know how you’re supposed to run them if you decide you want to try them yourself.
• You can get our full marketing courses for free whenever you order any Spotify, YouTube, TikTok, or IG/FB promotion package at www.omarimc.com/promotion