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Spotify Vs SoundCloud: Which Is Best For Your Music In The Long Haul?

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

The music industry is booming. Today, there is a mass variety of music streaming platforms available online. Platforms such as SoundCloud and Spotify have over millions of active users online across the world.

These two platforms are incredibly popular amongst all music listeners. Not only do they offer fast and easy music streaming, but these sites facilitate a relationship between users and music that is likened to that of a community. Although SoundClound and Spotify are both popular music streaming platforms, each site offers an incredibly different streaming experience for its users.

SoundCloud Vs. Spotify

SoundCloud is a streaming platform that focuses on the idea of sharing your own audio content with listeners. It is a hosting site that centers on user-generated content. Underground songwriters, artists, and producers can use this site to publish their own music –a means to gain exposure and new listeners. SoundCloud allows its users to create a unique playlist full of exclusive or underground songs. Users are also able to provide feedback on songs through likes and comments.

Compared to SoundCloud, Spotify is less of a platform built around sharing self-generated content. Spotify combines music streaming and creating playlists, with sharing through other social platforms. Spotify allows its users to discover playlists and songs within these playlists, shared by other users through various media channels.

SoundCloud Go Vs. Spotify Premium

For users willing to pay for more features, SoundCloud Go and Spotify Premium are subscription options. Both have similar features:

-  offers access to more tracks

-   listen offline

-   ad-free

Which Streaming Platform Is Better?

Which platform you choose to use will depend on your intended purpose. SoundCloud is the obvious choice for users that create their own audio content. This site will serve as a platform for you to promote your music, as well as allowing your music to be discovered by new listeners. Features within SoundCloud will also allow you to see if your music is well-received through likes, and comments that can be made to specific time segments within your track. For those looking to find unique or exclusive songs for their playlists, SoundCloud is the clear choice.

Spotify is a better option for those that want to do less digging but can find popular playlists with exceptional ease. This site allows you to easily create playlists, discover new songs from others’ playlists, as well as share music on various social platforms with friends and family. Spotify is heavily integrated with social media and sharing.

It is the ideal choice for those that prefer linking different social accounts together to easily share playlists across multiple channels. Spotify offers a lot of variability in the types of playlists that can be found – ie.Spotifyreddit.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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