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How To Get Songs Placed On TV & In Movies: The Ultimate Guide

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

To get your music on TV you need both hard work and part luck. Funnily enough the type of music that gets accepted varies on quality, certain phrases being used, and the genre of music. For instance, most songs you’d hear in the background of well-known TV shows and movies are from demos and independent releases from artists and songwriters.

Source Music

Source music is music that comes from somewhere in a scene in a TV show or movie. If the protagonist turns on a boombox or plays a song on his phone, that is source music. It could also be a live performance, like a wedding singer or a band playing in a club. This is where you want to aim as it is the easiest way to break into the industry. Think of it like this, it’s much easier to get your song to play for 10 or 20 seconds than it is to pay for Celine Dion to record it.

Avoid Slow And Sad Music

You want to avoid writing anything slow or sad, like a ballad. Music supervisors, the people who choose what music goes into a project, get enough songs that are about someone’s heart breaking, or being in a dark place or just in general sounding like the singer’s dog just died. Most supervisors are looking for music that can be substituted for a more popular song.

For instance, since the late 2000s pop has been the latest music trend. Most songs that come out have a fast tempo, has a bit of synthesization (at the very least) and is about friends, lovers and good times. Even the song is about betrayal, the song can typically still be played at a party. Most music supervisors want to hear songs that are like songs that are already popular as more people will enjoy it.

However, sounding exactly like Ed Sheeran’s Shape of You or Bruno Mars’ That’s What I Like, won’t get you anywhere near a deal. Yes, supervisors want songs that have the popular sound of the day, but they still want something original.

Impressing Music Supervisors

To get your music in front of a supervisor, submit your music to them, either by email or via the company’s site. Be mindful of their methods, as if they prefer CDs, don’t send an .mp3.

Lastly, you want to make sure you are getting paid if a supervisor likes your work. Well, there are a few things to keep in mind, such as licenses and royalties. There are two types of licenses, synchronization and master. Synchronization licenses give permission to use the song, by the song’s publisher. Master licenses gives permission to use that specific recording of the song and is granted by the recording owner. Depending on how much of the will be used, how important it is, and how the song will be used your licensing fee may be a lot or a little.

Because music supervisors are exposed to hundreds of songs a day, it may seem hopeless that your project will be chosen. Never fret as there are always plenty of music placement opportunities, not just on TV or in movies, but also in other forms of media such as video games.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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