7 Most Successful Music Crowdfunding Campaigns & How They Did It
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Written by Jaron Lewis
Raising money through online funding campaigns has become a staple of the twenty-first century. The term has been coined “crowdfunding.” Crowdfunding is a type of crowdsourcing, which is a business tool that Merriam-Webster defines as, “the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.”
Millions of people across the world have earned money through crowdfunding campaigns. There are many avenues that people use to crowdfund and many reasons people have used crowdfunding. Not at the least of this list are artists and producers of the music industry. Many artists and producers use crowdfunding campaigns to create albums that they otherwise wouldn’t have the funds to record.
Here are 7 of the most successful crowdfunding campaigns of all time, and how they managed to do it.
1. PIXIES: A Visual History $234,450
With a pledge of $1, this group promised a “thank you.” The top of the mark for pledges for PIXIES was a pledge of $1000 which promised the donor a proof copy of their album.
2. Music For Cats $241,651
For pledges of $1, the group promised a digital download of one of their tracks as well as (my personal favorite), a virtual “high 5” from the group. No one backed their pledge for $5k or $10k, but over 2,000 people pledged to back $25, which made up for $54,450. Those who pledged to back $25 were promised a limited edition of the studio album.
3. New Studio Album from Toad the Wet Sprocket $264,762
For pledges of $1, the group promised a digital download of one of their tracks as well as (my personal favorite), a virtual “high 5” from the group. No one backed their pledge for $5k or $10k, but over 2,000 people pledged to back $25, which made up for $54,450. Those who pledged to back $25 were promised a limited edition of the studio album.
4. Make Endless Fantasy $277,399
With a pledge starting at $1, a simple “thank you,” was promised by the group. With a pledge of $10,000 (which no one pledged), was to attend a house party at the donors house. This campaign made the most of their funding from lower pledges.
5. New Carman Album And Music Video $538,103
This crowdfunding campaign was hosted on Kickstarter. They promised rewards for those who pledged a certain amount of money, with better rewards the more money that was donated. For a pledge of $1 or more, whoever donated would receive first dibs on the first released single and music video. Pledges of $100 or more could get you VIP elite concert tickets.
6. Protest The Hero $341,146
7. Amanda Palmer $1,192,793
This crowdfunder topped the charts of crowdfunding. Palmer promised a digital download and bonus content with a pledge of $1. With pledges of $5000, donors could host a house party where she would attend! This was the highlight of her campaign, which gained her over $170,000!
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2 replies to "7 Most Successful Music Crowdfunding Campaigns & How They Did It"
Hi, am a Nigerian Song writer, Guitarist and Musician playing AfroRock and Afrobeat music..
I will be glad of latest information on financial Opportunities for the promotion and REMIXING of my current recording project entitled: “NAIJA SPIRIT”
Regards,
ONYEME EJIME PAUL AKA:
BOY OGWU
Hi interested I am from Solomon Islands.
How could I have a form.